A billboard in Boise – Luke 2:8-11

While driving home from work Monday on Interstate 84 in Boise, I noticed the billboard proclaiming “It’s a boy!” Someone had decided that it was worth announcing in Boise, Idaho that a baby boy had been born roughly 4850 miles (7800 km) away. Potentially, this unnamed baby boy will one day be the king of England which really has zero impact on us here in Idaho. Yet, it was deemed worthy of a billboard yesterday and received coverage on every major website, radio and TV station as well.

This got me thinking about the birth of another baby king that occurred about 6900 miles (11100 km) away from Boise. No billboards, no TV reporters, no Internet news coverage. A few lucky shepherds got to experience the most awesome baby announcement ever, but otherwise the rest of the world was clueless.

And in the same region there were shepherds out in the field, keeping watch over their flock by night. And an angel of the Lord appeared to them, and the glory of the Lord shone around them, and they were filled with fear. And the angel said to them, “Fear not, for behold, I bring you good news of great joy that will be for all the people. For unto you is born this day in the city of David a Savior, who is Christ the Lord.  (Luke 2:8-11).

However, there was no doubt that this baby would grow up to one day rule on the throne forever, because it had been ordained by God:

And the Lord God will give to him the throne of his father David, and he will reign over the house of Jacob forever, and of his kingdom there will be no end (Luke 1:32-33).

And the name of this baby and his purpose in life had been decided even before his birth:

You shall call his name Jesus, for he will save his people from their sins (Matthew 1:21).

In a few weeks, the buzz around this newest royal baby will die down. Sure, his pictures will appear sporadically in the tabloids. And, yes, perhaps someday he will sit on a throne. But, then he too will perish.

All the while Jesus will continue to rule from his throne. Jesus will continue to save people from their sins. That is the good news that should get daily coverage on billboards in Boise, Idaho.


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